Northwest Naturals pet foods are formulated as high‑protein, raw‑based diets made with real meats, organs, ground bone, vegetables, fruits, and nutrient‑rich additions. The recipes are grain‑free, gluten‑free, and free from corn, wheat, and soy, and include human‑grade vitamins and proteinated minerals for better absorption. Products are noted for being highly palatable and suitable for picky eaters.